World culinary championship Bocuse d'Or starts the new competition season with main sponsor METRO

For the next four years, METRO will be the main sponsor of the Bocuse d'Or Europe, which will take place in Trondheim, Norway, from 19 to 20 March 2024. METRO will also support teams from 6 countries (France, Slovakia, Spain, Hungary, the Czech Republic and Turkey) participating in the European competitions through its national companies. In addition, METRO will continue to be the main sponsor of Bocuse d’Or World Final in Lyon, where METRO France will act as an ingredient supplier, among other things, to support the candidates with high-quality products in the demanding competition.

METRO CEO Dr Steffen Greubel: "As an internationally active food wholesaler with a high-quality product range, METRO stands as a partner at the side of a diverse and committed gastronomy. We are therefore delighted to continue supporting the renowned international cookery competition and the best chef teams in the future. In doing so, we want to promote the culinary diversity and creativity of our world as well as to emphasise the social importance of this industry. With this in mind, we are looking forward to an exciting competition in Trondheim and wish all teams good luck and every success!"

Florent Suplisson, Director of Gastronomic Events at Sirha Food, adds: "We are very pleased to continue and further strengthen our partnership with METRO both in France and at European level in the coming years. METRO sees itself as a partner of gastronomy and is therefore also an ideal partner for us and the most important international competition in the sector.

METRO and Bocuse d'Or can already look back on a long-standing partnership. METRO first became a sponsor of the renowned competition in its home country of France in 2005. Since 2013, METRO France has also been the official ingredients supplier for the Bocuse d'Or World Final and makes an important contribution to the preparation and realisation of the competition with its food and gastronomy expertise. METRO France is also one of the most important partners of the Bocuse d'Or French Academy. In addition, METRO has also sponsored every Bocuse d'Or European final since 2012, except 2020, and most recently the European final in Budapest in 2022.

The Bocuse d'Or is the world's most prestigious culinary competition, recognising the most talented chefs of today and tomorrow. It is considered the world championship of culinary because the final brings together chefs from different continents. The competition, which is integrated into the Sirha Food catering fair ecosystem, is constantly evolving to take account of new techniques, major social trends and developments as well as consumer demands.

METRO is a leading international food wholesaler which specialises in serving the needs of hotels, restaurants, and caterers (HoReCa) as well as independent merchants (Traders). Around the world, METRO has approx. 15 million customers who benefit from the wholesale company’s unique multichannel mix: customers can purchase their goods in one of the large stores in their area as well as by delivery (Food Service Distribution, FSD) – all digitally supported and connected. In parallel, METRO MARKETS is being developed as an international online marketplace for the needs of professional customers which has been growing and expanding continuously since 2019. Acting sustainably is one of the company principles of METRO which has been listed in various sustainability indices and rankings, including MSCI, Sustainalytics and CDP. METRO operates in more than 30 countries and employs over 89,000 people worldwide. In financial year 2022/23, METRO generated sales of €30.6 billion. More information can be found at MPULSE.de, our online magazine.