METRO becomes nutrition partner of Fortuna Düsseldorf

19 January 2022
METRO is to become the exclusive nutrition partner of Fortuna Düsseldorf. The partnership between the football club and the stock-listed company headquartered in Düsseldorf will run until the end of the 2023/24 season.
Christian Koke, Marketing Director of Fortuna Düsseldorf, and Dr Steffen Greubel, CEO of METRO AG, signing the partnership

Christian Koke, Marketing Director of Fortuna Düsseldorf, and Dr Steffen Greubel, CEO of METRO AG, signing the partnership

Within the scope of the new partnership, METRO will supply the stadium as well as the junior training centre of the red-and-white team with food and – supported by its broad-based network of nutritional experts – advise the athletic department on nutritional matters. In addition, starting in the 2022/23 season, there will be a new hospitality experience in the VIP area of the Merkur Spiel-Arena – the METRO Lounge will be created there for Fortuna's home games, bringing live cooking events and much more to the VIP guests. The partnership is initially designed for a period of 2,5 and will run until 30 June 2024.

Christian Koke, Marketing Director: "We are very pleased to welcome METRO AG, a globally recognised brand and one of the largest companies from Düsseldorf, as a new member of the Fortuna family. In this case, we have succeeded very well in our goal of inspiring large corporations based in Düsseldorf to follow Fortuna's path. We are very much looking forward to the partnership, which has given us a lot of pleasure since the first conversation. Not only the spectators in the hospitality area, but also our teams from U9 to the professionals benefit from this partnership."

Dr. Steffen Greubel, Chief Executive Officer of Metro AG: "We are happy about our partnership with Fortuna Düsseldorf in several respects. It’s 3 points for Düsseldorf: On the one hand, METRO, as a leading food wholesaler, has a very high level of nutritional expertise and high-quality products, which we are very happy to contribute to our partnership with Fortuna Düsseldorf. Furthermore, we are pleased to be able to support the most important sports club with an impact beyond Düsseldorf, the city that is also home to our international company. Our customers and employees can also benefit from this. And finally, sports and proper nutrition go together perfectly from our perspective."