METRO China has further expanded its footprint into Gansu province in Northwest China. The opening of a new store in the province capital city of Lanzhou marked the company’s first step into the region and the 95th outlet in its network across China.
As the first international retail company to set foot in the city Lanzhou, METRO will become the main shopping destination for the professional customers with its specialized assortments and customized services. The new METRO store, which opened on 14 of December 2018, is situated in downtown Qilihe district of Lanzhou, offering over 10,000 products on sales space of about 4,000 square meters. METRO meanwhile hopes to tap the potential and explore opportunities of further business development in the region based on its very first establishment in Lanzhou.
Lanzhou is the capital and largest city of Gansu province in Northwest China, with a population of more than 3.6 million. It benefits from its strategic location on the banks of the Yellow River upstream to be a key regional transportation hub. Recently it is also playing an important role in China’s Western Development strategy and the “Belt and Road” initiative.