PRIDE CHAMPION: METRO AG recognised for open and appreciative corporate culture

22 September 2021

METRO AG has been recognised for its comprehensive commitment to employees from the LGBTIQ+ community and has been awarded the PRIDE Champion Gold Employer Seal by the UHLALA- Group, one of the leading LGBTIQ+ social enterprises.

Logo PRIDE Champion
  • METRO graded 80 % in the PRIDE Audit of the UHLALA Group and thus receives the Gold Employer Label.
  • High scores especially in the categories "Visibility and communication" and "Legal framework and regulations".
  • An important role: the strong internal employee network METRO Pride.

"LGBTIQ+ diversity is part of the DNA of our corporate culture. We are proud to have received the PRIDE Champion Gold Employer Seal for METRO AG after an intensive LGBTIQ+ audit. It underlines how important it is to us that our working world at METRO is and remains unreservedly colorful", said a delighted Andrea Euenheim, CHRO and Labour Director of METRO AG. The award once again acknowledges METRO's open and inclusive corporate culture. Diversity among employees, suppliers and different customer groups enables innovation. The basis for this is a successful diversity management that offers equal opportunities and an appreciative environment to all talents, regardless of gender identity and sexual orientation. Respect and tolerance are key, and managers play a particularly crucial role in this regard - an open and inclusive management style is not only the basic prerequisite, but also central for an open and inclusive culture. This has now also been confirmed by independent auditors as part of the PRIDE Champion audit.

METRO scored particularly well in the categories "Behavioral principles and instructions for action" and "Visibility and communication". Protection against discrimination, for example, is part of METRO’s business principles to which its business partners also commit. An important point of contact for all LGBTIQ+ employees as well as for interested parties and supporters is the internal employee network METRO Pride, which was founded in 2014. The basic idea: sexual orientation or identity should not be a restriction, neither in private life nor at work. Every individual should be able to stand up for themselves at work - without fear. METRO Pride organises regular events to raise awareness of the issue within METRO and develops targeted training programs for managers. The network is currently being rolled out internationally with regional groups being formed to promote the interests of the LGBTIQ+ community against other cultural backgrounds. 

METRO also addresses other aspects of diversity - such as gender, nationality, sexual orientation and identity, disability, ethnicity, religion or age – with  various initiatives and activities. These range from training sessions and workshops on specific topics, to employee networks, international collaboration such as with the LEAD Network, and local awareness campaigns. 

The PRIDE Champion Employer Seal recognises companies and organisations that are champions in LGBTIQ+ diversity. After an online audit and feedback session, companies that have achieved at least 60% of the points receive the PRIDE Champion Silver seal and companies that have achieved at least 80% of the points receive the PRIDE Champion Gold seal. They thus demonstrate their open, inclusive and appreciative corporate or organisational culture towards LGBTIQ+. More information at

METRO is a leading international wholesale company with food and non-food assortments that specialises in serving the needs of hotels, restaurants and caterers (HoReCa) as well as independent traders. Around the world, METRO has some 16 million customers who can choose whether to shop in one of the large-format stores, order online and collect their purchases at the store or have them delivered. METRO also supports the competitiveness of entrepreneurs and independent businesses with digital solutions and thereby contributes to cultural diversity in retail and hospitality. Sustainability is a key pillar of METRO’s business. METRO has been listed in the Dow Jones Sustainability Index for 7 consecutive years. The company operates in 34 countries and employs more than 97,000 people worldwide. In financial year 2019/20, METRO generated sales of €25.6 billion. More at Additionally, have a look in our online magazine, where we report on what moves our customers, employees, partners, and suppliers – and what we move for them.