METRO MARKETS digital marketplace launched in Italy

04 July 2022

METRO MARKETS represents one of the key pillars of METRO’s sCore growth strategy.


The international expansion of METRO MARKETS has reached yet another milestone. After the successful launches in Germany in 2019 and Spain in 2021, METRO Italy has today launched Mercato Online its new digital B2B marketplace aiming at offering an even broader and more specialized non-food assortment for its hospitality customers.

Mercato Online is the latest response of METRO Italy, celebrating its 50th anniversary this year, to the changing customer preferences and needs towards digital shopping. The online marketplace is further promoting METRO Italy’s strategy that aims at developing digital channels and enhancing services, both online and offline, for customers. “We are confident that this new project will soon become a key element of our multichannel ecosystem, allowing us to grow increasingly our leadership as a partner of choice for our customers”, said Tanya Kopps, CEO of METRO Italy.

With Mercato Online, the assortment of hospitality equipment is clearly extended beyond the ranges already available in the wholesale markets of METRO Italy. To empower the logistics of Mercato Online operations, METRO Italy has built a dedicated warehouse in Casei Gerola about 60 km south of Milan. The new online platform also includes partnerships with trusted sellers, who further enlarge the assortment and will manage the fulfillment and shipping of the orders on their own. So far, already 70 companies have registered their shops on Mercato Online with more to follow in the coming months.

METRO MARKETS represents one of the key pillars of METRO’s sCore growth strategy. It has been so far operating in Germany and Spain with over 600,000 hospitality-industry-related products offered to professional customers. METRO MARKETS intends to further develop its assortments, expand in Europe and increase marketplace sales to more than €3 billion by 2030.