AwardsAnnual Reports

Are 86 pages of questions and answers worth their weight in gold?

20 June 2018

Where are the growth markets of the future? Why does food need to be available online? And who is the new METRO? The METRO Condensed Report 2016/17 asks many questions - and provides convincing answers. Now the unconventional concept has been awarded the Best of Content Marketing (BCM) Award in Gold.

Cover METRO Condensed Report

Where are the growth markets of the future? Why does food need to be available online? And who is the new METRO? The METRO Condensed Report 2016/17 asks many questions - and provides convincing answers. Now the unconventional concept has been awarded the Best of Content Marketing (BCM) Award in Gold.

MORE - this is the title of the first condensed report with which METRO AG presents itself to the public after its stock market listing in 2017. On 86 pages the company illustrates in many questions and answers how it succeeds in offering its customers more. Interviews, statements, reports, pictures and infographics are composed into a multifaceted publication, whose content on the internet and in the social media also reaches target groups with an affinity to online.

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