Digital marketplace METRO MARKETS now also available in Portugal

04 October 2022

Expansion of METRO's digital marketplace model into European markets progresses

METRO MARKETS, METRO's digital marketplace for non-food, is now also available in Portugal, expanding into its second country this year. The Portuguese online sales platform offers more than 20,000 products from non-food categories such as professional kitchen equipment, outdoor, cleaning supplies, office supplies and multimedia with a focus on HoReCa customers. Also available are products marketed by third-party vendors who manage and dispatch their inventory directly. The supply covers the entire Portuguese mainland, bringing MAKRO to more parts of the country. The intensive expansion of the digital business is one of the objectives of METRO's sCore growth strategy.

"This innovative wholesale project marks a milestone in MAKRO Portugal's multichannel strategy, which strengthens our presence and expertise in the digital space. The new platform opens up to a wider customer base while expanding our product range, taking into account the specificities and needs of the HoReCa segment," said David Antunes, CEO of Makro Portugal.

METRO MARKETS is a wholly owned subsidiary of METRO AG and is responsible for building and operating what is now Europe's largest non-food online marketplace for the HoReCa industry (hotels, restaurants, and caterers). Launched in Germany in 2019, the platform is now also available in Spain, Italy, and Portugal. Per year, 2-3 more METRO countries are on the expansion list. The online marketplace of METRO MARKETS is designed to cover any need of professional customers via a one-stop-shop: restaurateurs get everything they need in an uncomplicated way via a single platform. Retailers with a gastronomy focus list and manage their products themselves via a digital interface. This is how the marketplace concept plays to its strengths: offering the greatest possible variety of products at attractive prices. METRO MARKETS plans to increase its sales to more than EUR 3 billion by 2030. Further information is available at