DISH Pay Now
28 February 2025Download
Cashless payment is convenient. Take the restaurant business, for example: a representative survey by YouGov conducted in January 2025 found that 55% of German visitors to restaurants prefer contactless payment by card, mobile or QR code in the restaurant; among those under 45, the figure is 73%. If a business wants to offer its guests or customers a simple and uncomplicated way to pay by card or smartphone, it can now do so with DISH Pay Now, a modern payment device that comes with the DISH Pay app pre-installed. Tap to Pay, cashless tipping, digital receipts, secure refunds and a comprehensive payment history – all with just one tool.
METRO's digital subsidiary DISH, which is driving the digitalisation of the hospitality industry with digital services and solutions, is launching a new, easy-to-implement payment product. It is the first technical device in METRO's own-brand range and is available in METRO wholesale stores and online at the METRO marketplace. The DISH Pay Now hardware, developed by DISH, consists of a lightweight and portable payment device and a free charging station. The device is based on a budget-friendly overall concept that simplifies payment processes and makes them easy to understand.
DISH Pay Now is not only an ideal solution for the gastronomy industry, but also for other services or small traders from hairdressers to weekly market stall holders. There are no fixed monthly fees for use; instead, entrepreneurs only pay per transaction and can rely on fast, reliable and consistent payouts to their business account. DISH works with a trusted payment partner that ensures payouts are made quickly within the next business day. In addition, payment transactions are easy to track, which, among other things, makes accounting easier. Anyone who wants to track individual payment details or payouts can find all the information they need in the compact, digital, personal DISH Pay dashboard. DISH Pay Now is an uncomplicated payment option with tap-to-pay functionality, where customers can also select the percentage of the tip directly on the card reader. Paperless invoicing is no longer a problem either – digital receipts can be provided for transactions via QR code or email if desired.
DISH Pay Now is an important milestone for METRO's subsidiary DISH. So far, the digital unit has focused purely on the digitalisation of the hospitality industry, but it has now developed a digital payment solution that appeals not only to restaurateurs but also to METRO's other important target group of small independent retailers and self-employed entrepreneurs. Thanks to distribution via METRO stores, the new product also contributes to the multichannel distribution model and connects a digital service with the local core business.
Dr Steffen Greubel, CEO of METRO AG: ‘We want to make our customers’ lives easier so that they have more time for their actual business. Our top priority is to offer our customers uncomplicated solutions. With DISH Pay Now, we have developed exactly such a solution. It is easy to use and at the same time greatly simplifies the customer's processes. And it offers a very good price-performance ratio.’
‘Payment services are an area where trust is essential,’ adds Dr Volker Glaeser, CEO of DISH. ‘Potential DISH Pay Now customers know METRO, and in most cases, a long-standing business and trust relationship exists. We benefit from this when customers entrust us with their payments. That is why we see a very good chance that our offering will reach many smaller companies that do not require a complex checkout or payment solution. This allows us to supplement our existing offering with another strategic, highly attractive component.’
From left to right: Dr Volker Glaeser (CEO DISH), Dr Steffen Greubel (CEO METRO AG), Roland Ruffing (CEO METRO Germany)
DISH Pay Now is to be available from February 2025 in local METRO and Makro stores in Germany and France, and from March in Italy and the Netherlands. Further countries are already in the pipeline.
DISH Digital Solutions was founded in 2015 as a wholly owned subsidiary of METRO AG to develop digital solutions that contribute to the success of HoReCa customers (hotels, restaurants and caterers). The easy-to-use solutions are designed for the demanding everyday life of restaurateurs to save time and money. Under the eponymous brand, DISH offers competitive solutions to some of the industry's most pressing challenges. These include an online ordering system without commission payments, a POS solution, a reservation tool and Payment solution among others. More than 350,000 customers in 16 countries are already using DISH products to improve their business results. For more information please visit www.dish.co.
METRO is a leading international food wholesaler which specialises in serving the needs of hotels, restaurants, and caterers (HoReCa) as well as independent resellers (Traders). Around the world, METRO has approx. 15 million customers who benefit from the wholesale company’s unique multichannel mix: customers can purchase their goods in one of the large stores in their area as well as by delivery (Food Service Distribution, FSD) – all digitally supported and connected. In parallel, METRO MARKETS is being developed as an international online marketplace for the needs of professional customers which has been growing and expanding continuously since 2019. Acting sustainably is one of the company principles of METRO which has been listed in various sustainability indices and rankings, including MSCI, Sustainalytics and CDP. METRO operates in more than 30 countries and employs over 85,000 people worldwide. In financial year 2023/24, METRO generated sales of €31 billion. More information can be found at MPULSE.de, our online magazine.