METRO's IDS platform not only gives suppliers a complete overview of their sales figures per product by country, market and customer group. It also offers the possibility of measuring one's own sales with the general development of the category and to steer the sale of the suppliers branded products in the best possible way. METRO thus offers its suppliers the greatest possible transparency as well as simplified coordination processes since both parties – METRO and the supplier – access the same data records.
METRONOM, the tech unit of METRO AG, has now decisively further developed the analysis platform into a new tool called “Customer Lens”. From June 2019, METRO will offer its suppliers a new platform which not only reviews the drivers of the existing business but also identifies where the biggest growth opportunities are. The analysis also includes the delivery channel and detailed promotional analyses. Based on the IDS data sharing success story with key global suppliers, the target is to roll out the analysis tool in all METRO countries with METRO stores, to also support the cooperation with local business partners.
METRO is a leading international wholesale company with food and non-food assortments that specialises on serving the needs of hotels, restaurants and caterers (HoReCa) as well as independent traders. Around the world, METRO has some 24 million customers who can choose whether to shop in one of the large-format stores, order online and collect their purchases at the store or have them delivered. METRO in addition also supports the competitiveness of entrepreneurs and freelancers with digital solutions and thereby contributes to cultural diversity in retail and hospitality. Sustainability is a key pillar of METRO’s business. METRO has been the sector leader in the Dow Jones Sustainability Index for the last four years. The company operates in 36 countries and employs more than 150,000 people worldwide. In financial year 2017/18, METRO generated sales of €36.5 billion. In September 2018 METRO AG initiated the divestment process for the food retail chain Real with its 34,000 employees.