AwardsUpdate

Suppliers compliment METRO analytics platform for sales data

12 June 2019

In a recent survey among suppliers conducted by the Advantage Group, METRO AG's "International Data Sharing (IDS) Platform" was ranked second in the annual comparative ranking.

Suppliers compliment METRO analytics platform for sales data
Suppliers compliment METRO analytics platform for sales data

METRO AG’s "International Data Sharing (IDS) Platform" was developed in 2015 together with the consulting company Oliver Wyman and has been continuously further developed ever since. It enables the global suppliers of the international wholesale and food specialist to analyze the sales figures of their products in detail – broken down to the key figures of individual stores in each of the 25 countries in which METRO operates its more than 760 stores. In a recent survey conducted by the Advantage Group, METRO's IDS platform has been ranked second in the annual comparative ranking in an independent supplier assessment. In the survey, suppliers were asked about their level of contentment with the range, functionality and benefits of the analysis tools offered by almost two dozen international retailing companies. In addition, the survey also includes the supplier’s satisfaction rate with the cooperation on various topics with wholesale and retail companies.

METRO's IDS platform not only gives suppliers a complete overview of their sales figures per product by country, market and customer group. It also offers the possibility of measuring one's own sales with the general development of the category and to steer the sale of the suppliers branded products in the best possible way. METRO thus offers its suppliers the greatest possible transparency as well as simplified coordination processes since both parties – METRO and the supplier – access the same data records.

METRONOM, the tech unit of METRO AG, has now decisively further developed the analysis platform into a new tool called “Customer Lens”. From June 2019, METRO will offer its suppliers a new platform which not only reviews the drivers of the existing business but also identifies where the biggest growth opportunities are. The analysis also includes the delivery channel and detailed promotional analyses. Based on the IDS data sharing success story with key global suppliers, the target is to roll out the analysis tool in all METRO countries with METRO stores, to also support the cooperation with local business partners.

METRO is a leading international wholesale company with food and non-food assortments that specialises on serving the needs of hotels, restaurants and caterers (HoReCa) as well as independent traders. Around the world, METRO has some 24 million customers who can choose whether to shop in one of the large-format stores, order online and collect their purchases at the store or have them delivered. METRO in addition also supports the competitiveness of entrepreneurs and freelancers with digital solutions and thereby contributes to cultural diversity in retail and hospitality. Sustainability is a key pillar of METRO’s business. METRO has been the sector leader in the Dow Jones Sustainability Index for the last four years. The company operates in 36 countries and employs more than 150,000 people worldwide. In financial year 2017/18, METRO generated sales of €36.5 billion. In September 2018 METRO AG initiated the divestment process for the food retail chain Real with its 34,000 employees.

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