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METRO WholesaleUpdate

METRO Austria is celebrating 50th anniversary

02 March 2021

The year 2021 marks the semicentennial for METRO Austria: on March 2nd, 1971, the first METRO wholesale market outside Germany was opened in Vienna.

METRO Austria is celebrating 50th anniversary

With the launch of 36,000 articles in assortment and longest opening hours in the country, METRO revolutionised the Austrian wholesale landscape. In particularly, the exclusive membership enabled METRO to offer its customers a unique shopping experience.

Today, METRO operates 12 wholesale stores in Austria with a total sales area of around 140,000 m2, employs around 2,100 full-time staff and offers a range of around 48,000 food and non-food articles, including more than 2,000 regional products. Internationality and regionality go hand in hand.

METRO Austria CEO Xavier Plotitza notes, "We owe the past 50 years to our employees, our partners and our customers. Together, we are Team METRO, which sticks together even when there is no jubilant mood at the moment due to COVID-19. Our customers can always rely on the quality of our products and the fair price-performance ratio. We provide the best possible predictability and offer stability for our customers. Our decades of experience in wholesale make us the ideal partner for business customers, and our activities should always offer them real added value, certainly also in our anniversary year."

Togetherness and genuine partnership are the best recipe for success, especially in challenging times. This is why togetherness plays a central role in METRO Austria's corporate and success philosophy, which is highlighted in the anniversary campaign. The motto “When you grow together instead of fighting alone – TEAM METRO - unbeatable for 50 years” therefore focuses on all the people who have contributed to the company's success over the past 50 years.