METRO goes on tour through 26 countries

07 June 2019Download

What do the national subsidiaries really do? What is unique about their business, their markets, their goods, their services and their people? A newly launched series titled ‘Country Portraits’ aims to answer these very questions.

The family restaurant Wetterkamp is now run by Christa.

Christa and her parents in front of the family restaurant Wetterkamp

METRO AG is an international company. The wholesale and food expert serves hotels, restaurants, caterers and independent retailers in 26 countries all over the world under its brands METRO and MAKRO. Its employees hail from 159 countries and speak 23 languages between them.

The METRO group, which is listed on the MDax index, will produce detailed features to take potential employees, suppliers, customers, bankers, investors and journalists on a journey through its world. In its new category ‘Country Portraits’ on the website, the company will be travelling around the world of METRO twice over the course of the next two years. Each part of the illustrated series will explore one of the 26 METRO countries through the eyes of its local customers and employees. The first stop is METRO’s home market of Germany with Christa Eickenscheidt and Sebastian Weißenfels as the hosts.

Christa (31) manages the ‘Wetterkamp’ restaurant in the Ruhr area in the third generation. When it comes to securing the future of her restaurant, she does not shy away from untraditional methods: she enjoys using the digital solutions of the DISH platform, which was launched in Germany in 2018. The METRO customer managers support her. Sebastian Weißenfels is one of them. METRO Germany employs 600 regional employees, giving it the largest customer service team in the German food wholesale industry. The organisation was restructured to serve the needs of catering professionals more effectively. Read the country portrait to find out how the effort paid off.

The future destinations of the Country Portraits series are: Austria, Belgium, Bulgaria, China, Croatia, the Czech Republic, France, Hungary, India, Italy, Japan, Kazakhstan, Moldova, Myanmar, the Netherlands, Pakistan, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Spain, Turkey and Ukraine.


METRO is a leading international wholesale company with food and non-food assortments that specialises on serving the needs of hotels, restaurants and caterers (HoReCa) as well as independent traders. Around the world, METRO has some 24 million customers who can choose whether to shop in one of the large-format stores, order online and collect their purchases at the store or have them delivered. METRO in addition also supports the competitiveness of entrepreneurs and freelancers with digital solutions and thereby contributes to cultural diversity in retail and hospitality. Sustainability is a key pillar of METRO’s business. METRO has been the sector leader in the Dow Jones Sustainability Index for the last four years. The company operates in 36 countries and employs more than 150,000 people worldwide. In financial year 2017/18, METRO generated sales of €36.5 billion. In September 2018 METRO AG initiated the divestment process for the food retail chain Real with its 34,000 employees.