METRO Romania celebrates 100 LaDoiPasi openings in one day
22 June 2026
The LaDoiPasi retail network (LDP), developed by METRO Romania for its Trader customers, has reached a remarkable milestone on June 18 by inaugurating 100 new stores in one single day across the whole country. The network now operates more than 3,000 small and independent grocery shops nationwide, making it the largest community of independent entrepreneurs in Romania.
Celebrating long-standing joint growth with independent entrepreneurs
The 100 new openings are situated across all regions of Romania, in both urban and rural areas. They are run by local entrepreneurs that have joined fresh partnership with LDP, either with brand-new shops or renovated businesses, as well as existing partners who are convinced of the development model and have decided to boost their presence in the network.
The milestone demonstrates the success of a joint growth model built together by local entrepreneurs and METRO Romania that is celebrating its 30th anniversary in the country this year. The strong and consistent LDP partnership shows METRO Romania’s long-standing commitment to empowering the modernisation and growth of independent retail for the local communities across the country.
A modern retail model tailored for local communities
The partnership concept was initially launched in 2012 by METRO Romania to support local entrepreneurs in developing their businesses. The LaDoiPasi brand was adopted in 2017 when the network was transformed into a modern retail model with a nationwide presence and strong commercial competitiveness for independent entrepreneurs to serve their local consumers and communities.
LDP shops range between 60 and 200 square meters in size and offer between 3,500 and 7,000 products on shelves. The assortment is tailored to the needs of the local community and combines everyday essential items with local and regional specialties.
Partnership built on business independence and METRO support
The distinctive strengths of the franchise-style network lie in the balance between the entrepreneur’s independence and support provided by METRO Romania for its Trader customers. LDP shops are typically owned and operated by partners who retain full autonomy in managing their business. Meanwhile they benefit from METRO’s consultancy services and solutions for store layout and organization, commercial concept, assortment, branding, marketing, digitalisation and other development programmes.
Opening moments
