The total investment of all support measures running from June to August is estimated to be up to 1 billion Russian Rubles (approx. 13 million EURs). Specifically, prices in the categories of “Fresh” and “Ultra-fresh”, typically in high demand of restaurant businesses, are reduced. In addition, from May 20 to June 30, the company offers restaurant customers a cashback of 20% for purchases in July and a 30-day payment deferral.
To help drive more customer visits to restaurants, METRO Russia is also launching a program called METRO Partner looking to support as many as 3,000 restaurants nationwide for their recovery. All METRO Russia customers now get discount coupons after their shopping at METRO, for them to redeem in the restaurant of their choice. Those restaurants are able to get reimbursed for the amount of redeemed discounts in their purchasing in METRO stores.
Meanwhile only those restaurants who can guarantee the hygiene and safety in their operations and for their customers are admitted to the program. METRO Russia local store teams check and work with the restaurants and cafes to ensure their complete compliance with the government and industry guidelines.