Veronika Pountcheva voted one of the "Most Influential People in Purposeful Retail"

27 June 2019

Veronika Pountcheva, Global Director Corporate Responsibility at METRO AG, has been voted to be one of “The Most Influential People in Purposeful Retail” on the 2019 DO School list.

Veronika Pountcheva, Global Director Corporate Responsibility, METRO AG
Veronika Pountcheva, Global Director Corporate Responsibility, METRO AG

According to the community and jury vote, the Sofia-born METRO manager is one of the individuals considered to be revolutionizing retail and defining what “Purposeful Retail” means by impacting the industry in a way that is meaningful to others and leading innovative movements in the field.

The award, which was presented Thursday in Berlin, follows only a few days after Veronika Pountcheva's confirmation as a member of amfori BSCI's supervisory board. For a 3-year-period the 8 board members will work on developing and implementing the new amfori BSCI strategy and provide support and guidance for the operating amfori team to deliver upon the expectations of the 2,400 member companies in 44 countries.

amfori BSCI – Trade with purpose –aims to improve social performance in the global supply chains. It helps companies to improve visibility in their production lines and secures human rights in the supply chain. These range from eradicating forced labor to safe working conditions.

Veronika Pountcheva heads the sustainability strategy of the international wholesale and food specialist METRO since 2016. Having been Managing Director of various METRO companies, Veronika has over 20 years of experience in wholesale. In spring 2019, she has been elected to co-chair the Sustainability Steering Committee of the Consumer Goods Forum which will focus on critical workstreams, including issues of forced labour, deforestation, food loss and waste, plastic waste, refrigeration as well as the Sustainable Supply Chain Initiative.

As part of their journey exploring Purposeful Retail, the Berlin-based DO School collected a list of nominees in an open call for entries. The DO School community with 55,000 industry experts, partners from global organizations such as H&M, IKEA, Hermes-OTTO International and entrepreneurs then has the opportunity to nominate the candidates on the list for the award. Finally, the DO School together with its steering committee of people working in the retail industry select the winners based on criteria like the total number of nominations received, the power and potential to impact the industry at large, at a local, national, and many more.

The DO school jury justified their vote for Veronika with her work focusing on critical workstreams. With her efforts in her work for METRO as well as with organizations such as the Consumer Goods Forum and amfori BSCI, the jury said, Veronika demonstrates how retail could be made as a force for good and how engagement and commitment help to make retail more purpose-driven.