METRO becomes new sleeve sponsor of Fortuna Düsseldorf

22 May 2023

The partnership between the second-division club and the food wholesaler from Duesseldorf is being further expanded

METRO has extended its sponsorship agreement with Fortuna Düsseldorf ahead of schedule and further expanded the partnership as a future strategic partner. As a result, the company headquartered in Düsseldorf will become the new sleeve sponsor of the second-division club. In addition, METRO has set up a new gastronomic concept in the form of the METRO Lounge in the East Boxes of the Merkur Spiel Arena, which has also been visually redesigned. This underlines Fortuna and METRO's close partnership for the coming years.

Dr Steffen Greubel and Alexander Jobst presenting the Fortuna Düsseldorf tricot
Dr Steffen Greubel and Alexander Jobst present the Fortuna Düsseldorf tricot.

Starting next season, METRO will adorn the sleeves of Fortuna's football tricots with its own brand METRO Chef for at least two years, which will be presented during the upcoming summer break. The METRO Chef private label offers high-quality food products that are precisely tailored to demanding restaurateurs. Through the broad, global and inspiring METRO Chef assortment, METRO helps professional chefs to always offer their guests the best.

METRO has already been a partner of the traditional club since January 2022 and supplies the arena as well as Fortuna's junior training centre with food. Alexander Jobst, CEO of Fortuna Düsseldorf: "We are very pleased that METRO is supporting Fortuna's new path by expanding its commitment. As a globally operating company headquartered in Duesseldorf, METRO is an excellent partner for the sleeve of our new team tricot. In addition, METRO's involvement in the redesign of the box areas shows that together we can create added value for the arena."

The new METRO Lounge
Alexander Jobst and Dr Steffen Greubel at the stadium
The new METRO Lounge

Dr Steffen Greubel, CEO of METRO AG added: "The expansion of our partnership with the most important sports club from Duesseldorf underlines our solidarity with the city and the local environment. In this way, we want to contribute to further strengthening the attractiveness and charisma of Duesseldorf as a city of sports in addition to gastronomy and culture. Because sport, gastronomy and culture go well together and complement each other."

The newly created METRO Lounge is based on the results of a satisfaction survey of box guests, from which impulses for the new gastronomic concept were drawn. The classic buffet stations have given way to themed food stands. The focus is on Italian gastronomy, German cuisine with brewery classics as well as snack and café stations. Visually, both METRO and Fortuna are reflected in the new concept. Many sustainable elements show both the wholesale and football character.