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METRO remains “jeck” and continues its commitment to Düsseldorf carnival 2026

11 November 2025Download

International food wholesaler METRO reaffirms its ties to the city and Rhineland tradition and, following a successful debut this year, will once again be part of Düsseldorf's Rose Monday parade in 2026.

METRO represented with its own wagon at Düsseldorf's Rose Monday parade in 2026
Strong sign of local commitment and dedication to the gastronomy
Over 90 employees from the group will be handing out sweets to celebrate the street carnival

Carnival enthusiast have something to look forward to: on Rose Monday, 16 February 2026, METRO will once again be participating in the Düsseldorf Carnival parade with its own wagon. Following its grand debut in 2025, the Düsseldorf-based wholesale company is continuing its festive participation. The wagon, designed by renowned carnival wagon builder Jacques Tilly, is once again generating a lot of excitement. Its motto, ‘METRO un de Gastro gehöre zesammen wie Pott un Deckel,’ playfully depicts the close partnership between METRO and the gastronomy sector in the Rhineland dialect. METRO’s own brands will also be in the spotlight again, featuring as costumes and being used as promotional gifts.

‘Our participation in the Rose Monday parade is much more than just a colourful appearance; it is an expression of our connection to Düsseldorf,’ says Dr Steffen Greubel, CEO of METRO AG. ‘As an international company headquartered in this city, it is important to us to be an active part of the urban community and to actively support cultural diversity and the Rhineland's zest for life here at our location.’

The Comitee Düsseldorfer Carneval e. V. also welcomes the continuation of the partnership: ‘The fact that METRO is once again involved in the Düsseldorf Carnival is a strong sign,’ emphasises Lothar J. Hörning, President of the association. ‘Companies like METRO help to keep our traditions alive and enable the people of the city to celebrate together. This is very much in keeping with the spirit of Rhineland togetherness.’

With the METRO carnival float, the company will once again thrill millions of spectators along the parade route in 2026. Around 20 METRO representatives will throw sweets from the wagon, and 70 other employees will accompany the wagon as part of the running group. Alongside other local initiatives in Düsseldorf, METRO's participation in the Rose Monday parade also shows that economic success and social commitment go hand in hand in Düsseldorf and actively involves the workforce in the commitment.

METRO is a leading international food wholesaler which specialises in serving the needs of hotels, restaurants, and caterers (HoReCa) as well as independent resellers (Traders). Around the world, METRO has approx. 15 million customers who benefit from the wholesale company’s unique multichannel mix: customers can purchase their goods in one of the large stores in their area as well as by delivery (Food Service Distribution, FSD) – all digitally supported and connected. In parallel, METRO MARKETS is being developed as an international online marketplace for the needs of professional customers which has been growing and expanding continuously since 2019. Acting sustainably is one of the company principles of METRO which has been listed in various sustainability indices and rankings, including MSCI, Sustainalytics and CDP. METRO operates in more than 30 countries and employs over 85,000 people worldwide. In financial year 2023/24, METRO generated sales of €31 billion.