The METRO survey confirms that Germans love buying from own businesses. 43 percent of the consumers surveyed confirmed that owner-managed companies have an enormous share in being able to lead their way of life as they desire. And the self-employed entrepreneurs are also very optimistic: nearly all (95 percent) said that they would found new businesses again, although almost one in two feared that their income would be insecure (41 percent), one in three (32 percent) had to put a lot of effort into the continuous battle for new business and almost a quarter (23 percent) considers the tax payments to be burdensome.
Experts therefore advise founders who have a business idea to inform themselves well before starting: “Especially in the first two years after starting a business, it is important to be aware of the runway – in other words the dry spell through which the reserves have to last. During this time, founders have to deal analytically and strategically with the funds available and keep the burn rate, i.e. the consumption of resources, manageable,” says Prof. Dr. Christoph Hienerth, Chair in Entrepreneurship und New Business Development from Otto Beisheim School of Management in Vallendar.