The International Creative Media Award (ICMA) has established itself as a global competition in the field of corporate media, books, corporate design and magazines. The ICMA’s goal is to provide an overview of contemporary graphic design, highlight trends and promote the exchange of creative ideas on an international level. In the current competition, the expert jury of the international competition evaluated a total of 383 works from 23 countries.
The print edition of METRO’s MPULSE magazine won gold in the ‘Customer magazines B2B print’ category. METRO AG’s online annual report won silver in the category ‘Annual Reports Online’ and the Gourmet Festival powered by METRO AG received an Award of Excellence in the category ‘Campaigns for events’. METRO already received a silver award for MPULSE last year. Now, the company has managed to build on this success by winning gold and two additional awards.
The print edition of METRO’s MPULSE magazine stood out from the crowd in a variety of categories. The panel of experts particularly liked the fact that MPULSE focuses on one topic on the cover and then sticks to this theme consistently throughout the magazine. The layout is unconstrained and the articles are very easy to read. Instead of long articles, the magazine often uses alternative story styles that divide topics into different aspects and present them in a reader-friendly format. Photographs, illustrations and infographics are also used perfectly. The panel concluded that MPULSE is a cutting-edge B2B magazine.
The panel also praised METRO AG’s online annual report for 2020/21 entitled ‘Let’s do this’. The animated typography at the start of the annual report as well as the animated sales figures and navigation elements give the publication a relaxed and modern appearance. The navigation is very clear and intuitive. In short, the online annual report makes very good use of web-based design tools.
In the newly-introduced category ‘Campaigns for events’, the panel was impressed with the ‘distinctive media-convergent design’ of the Gourmet Festival powered by METRO AG. The campaign skilfully coordinates the content and design elements by playing with roll-ups, photo walls, construction site fence banners, invitation postcards as well as the MPULSE magazine and social media activities. Together, they create a recognisable brand. Overall, the campaign is an outstanding stand-alone service that was recognised with an Award of Excellence.