The biggest risk factor, which almost half of all entrepreneurs surveyed in the study worldwide are afraid of, is an economic downturn in their country. For example, 44 percent of the self-employed surveyed are worried that a possible recession could have a negative impact on their business. In Germany, too, entrepreneurs are concerned about the overall economic situation, but feel much more secure by comparison: only 1 in 5 believes a downturn in the economy will have a negative impact on their own business.
“Food has an advantage in that demand is fairly stable, with neither upward nor downward swings. People always spend roughly the same amount of money on it – often even outside the home,” says Olaf Koch, CEO of METRO AG. “This global trend is continuing to grow. The background to this is that nowadays nutrition is much more than just energy intake. It is an expression of a lifestyle and a personal statement.”